A clear selection experience
Customers see how their choices affect the product and understand the result more easily.
We build 3D product configurators for manufacturers, where the customer selects product parameters and immediately sees the result as a 3D model. Together with a client, we have created a staircase configurator that calculates the price, validates dimensions and generates a 2D view.

A product configurator combines product choices, rules, visualisation and pricing into one digital sales flow. It helps customers make suitable choices and reduces manual work in quotation and production preparation.
Customers see how their choices affect the product and understand the result more easily.
Price and product information are generated from the selections without manually assembling every variant.
Product rules exclude combinations that cannot or should not be manufactured.
Approved configuration data can be used in downstream systems and work stages.
A configurator is built around your product, sales process and production rules. The staircase configurator is one example we have delivered; the same approach can be applied to a wide range of products with dimensions, components, materials and options.
The product visualisation updates immediately with the user's selections.
Dimensions, models, add-ons and other parameters are based on your product.
Users are offered only compatible and feasible choices.
Choices and their combinations are reflected immediately in the result.
The price is calculated from the selected configuration and agreed pricing rules.
The configuration can generate agreed technical or sales documents.
Configuration data can be passed to an ERP, PIM, online store or production system.
The exact feature set depends on the product, business process and project goals.
We work in stages. Scope and schedule are agreed once the product logic has been mapped.
We document the parameters, dependencies and rules that define the product.
We design the 3D model, the order of choices and the interface.
We add the checks, the pricing logic and the agreed outputs, such as a drawing.
We put the solution into use and improve it based on feedback.
The configurator runs separately at configurator.novater.com. Open it on a computer or tablet, change the dimensions and watch the model, the checks and the price follow.
Try the configurator ↗The link opens in a new window on the Novater subdomain configurator.novater.com.

Describe your product and its options. Together we will look at which part of it makes sense to put into a configurator.
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